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Donald Trump is the King of Branding
Regardless of your personal views on Donald Trump, he is a branding genius.
“He’s a master brander, and he’s the most interesting character out there” — BIll Clinton
Trump’s success prior to him running for office was evident with him selling his name to other people’s products across the globe. His early success was largely as a real estate developer but he was almost ruined after a flurry of poor investment choices e.g. Atlantic City. He survived by changing the dynamics of the Trump Organisation by making it a branding company where the Trump name is on projects whose costs and risks are done by others. He has understood that perception can overwhelm reality.
President Donald Trump has an understanding of who he wants to be and how he wants to be portrayed by the media as well as how the public receives him. Trump is arguably still a businessman who is using his marketing skills to look to build and gain more followers for his political career.
He has used his whole life to build himself into the most powerful man in the world and it wouldn’t have worked had he not understand the importance of branding. Every step taken in his life has been with the ideology of building the Donald Trump brand. The “Make America Great Again” movement or marketing a product is an opportunity for Trump to build his brand…
